February 1, 2022
Building a Strong Connection with your Customers
Krista Beavers

Date: February 1, 2022

Oh, my heart! Here we are in the month of love, and we have a new little love on the farm! You’ll meet the newest addition to our family down below.

Valentine’s Day may be about romantic love, but how are you focusing on your business relationships this month? DO you regularly honor and celebrate your relationships with your customers and staff?

Do you show your appreciation?

Building strong relationships is important in all areas of our lives … family, friends, and business. Please, don’t ignore or take your business relationships for granted.

And don’t wait just for this month of love to express your feelings for those who matter most to you. I encourage you to let them know how you feel all year long.

It’s good for you, good for them, and good for business.

Now, I want to respect your time and attention, so let's get to more of the good stuff ...

Now, about that success tip ...

Connecting with customers is one of the most important things you can do as a business. Building a strong connection from day one improves retention and expands your network. For new businesses, this is one of the most surefire methods of achieving growth.


Your brand needs to do the same thing. Don’t try to project a fake image just to sway customers your way. The connections you make will be shallow ones, and customers will bail on you when the facade bumps up against reality.


Customers value transparency today more than ever. Making an effort to be transparent will eliminate many of the reservations new customers may have when considering doing business with your brand.


If you truly want to connect with customers, get to know them. What are their fears and desires? What does your brand do that soothes those fears and fulfills those desires?


Don’t view customers as just potential conversions to add to your data tracking. Look at them as people with feelings looking for a brand to support them. There are more ways to connect with customers than pushing products and services.

I hope you've enjoyed this blog post.. Let me know how I can help you further. With gratitude and thanks,


Krista Beavers, Guardian Accounting, Inc